Brand Identity created for the kids' clothes store located in Switzerland.

BÄQli is the name of the store for kids. The store is located in German-speaking part of Switzerland and the first 3 letters mean:

B - bequem (comfortable)

Ä - ästhetisch (aesthetic)

Q - qualitative (quality)

Company mission is to create the aesthetic and stylish clothes for kids with natural, not bright colors.

For the brand were created:

- logo (the main logo with 2 variations in 2 different colors)

- color palette

- fonts

- graphic elements and patterns

- 5th element of the brand (teddy bear BÄQli)

For collaboration contact me: Telegram